We’ve just added a new interesting and informative graph to your dashboard – the Traffic Geo Distribution pie, which is located just under the Top Referring Sites graph. This pie shows the geographical distribution of your readers, or in other words, where in the world your readers come from.
And what is so interesting about that? Well, first of all, you must be curious regarding the whereabouts of your readers and who your content attracts, aren’t you? However, there’s another thing you can learn from this graph and that’s a general clue about the quality of your traffic monetization-wise, and the effect that has on your earnings.
In general, if your audience is coming from countries with high GDP per Capita where English is the main language (i.e. USA, Australia, Canada, UK) then your average earning per page view should be higher than if your audience mainly comes from countries with lower GDP per Capita where English is not the main language (India, China, Russia etc.). The reason is simple: your earnings are generated from selling advertisements on your English articles, and advertising is sold in more quantity and in higher prices to advertisers from countries with higher GDPs where English is the main language.
What can you do with this information? You can try and attract more audience from English speaking high GDP countries. How? Write content that caters to them, write about subjects they are interested in. If you take an active part in promoting your content, invest your time in promoting to this audience rather than to audiences from lower GDP countries.
Hope you find the new graph helpful, and as always — happy publishing!